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Oxen Softwares
Web SEO case study · Insurance

How an insurance brokerage went from referrals only to a steady flow of quote requests from Google

A brokerage that lived on referrals and lost every search-driven quote to national comparison sites.

Organic clicks / weekGrowing every week
15911979400W1W2W3W4W5W6Week 1: 3 clicksWeek 2: 0 clicksWeek 3: 24 clicksWeek 4: 61 clicksWeek 5: 97 clicksWeek 6: 138 clicks
~2enquiries / day
#2on Google Maps
The starting point

What we found when we checked

Biggest problem
Nowhere to be found on Google Maps

We searched “insurance agency near me” the way a real customer would. The business did not show up on Google Maps at all, and on a normal Google search it was buried around page 69, somewhere near position #695.

Also found
Nothing new for Google to notice

No blog posts, guides or updates had been published in a long time. Google has no reason to keep checking back on a site that never changes.

Also found
A slow, broken website working against itself

Pages loaded slowly and some parts of the site were broken. Google quietly pushes sites like this further down the results, even when the business itself is great.

Where the customers were

The searches that actually bring in customers

SearchSearches / monthGoogle position
commercial insurance broker near me 1,300 #34#3
business insurance quotes 2,400 #41#6
contractors insurance cost 880 #52#4
independent insurance agency 1,900 #27#5
workers comp insurance for small business 1,600 #63#8
See it for yourself

Here’s how insurance businesses show up now

Found for the exact words customers type

Not guesses. The real searches people in this industry use before they call.

  • Quote form cut to four fields, with click-to-call on every page
  • A landing page per line of cover, each with its own quote button
  • Reviews, carrier logos and licence numbers moved above the fold
commercial insurance broker near me
#1 resultyourbusiness.comInsurance brokerage, call or book online

Clear pricing, a real phone number, and one obvious next step.

competitor-a.comGeneric services page

No phone number above the fold.

Showing up on the map, not just the list

Most “near me” searches are won or lost on Google Maps before a visitor ever reaches a website.

  • A complete, active Google Business Profile
  • A steady flow of genuine reviews
  • Calls and directions tracked monthly
insurance agency near me
1Competitor A★ 4.8
2Your business★ 4.9 · growing
3Competitor B★ 4.6

Before this, the business was not in the top 3 at all.

Recommended when people ask an AI

More people now ask assistants instead of searching. They tend to recommend businesses that are clear, specific, and well reviewed.

  • Content written to answer real questions
  • Consistent details across the web
  • The same groundwork as strong SEO
Who are the best commercial insurance brokers near me?
Top options in your area:
1Competitor A
2Your business
3Competitor B

Illustrative. No one can guarantee an AI citation, but this is the groundwork it rewards.

The playbook

How we got them there, week by week

Not a one-off project. A routine we repeat every week, so progress never stalls.

01

We study your market

We look at your area and your competitors, so we know exactly who you’re up against.

02

We dig into the keywords

We find every search worth winning, not just the obvious ones.

03

We review your website

We check how your site runs today and what’s quietly holding it back.

04

We publish, every week

A new post goes live every week, each one built around a search you can win.

05

We check what’s working

Every post is reviewed to see what moved, and what to write next.

06

We keep it going, every week

Rankings tracked weekly, and backlinks built, so nothing drifts backward.

We start close to home, then widen out. Once a business is established in its own area, we expand to nearby counties, the whole state, or — for services that work anywhere — other regions and countries, the same way: one keyword, one page, every week.

The results

More visitors, more of them enquiring

Organic clicks from GoogleWeek 1 to week 6
15911979400W1W2W3W4W5W6Week 1: 3 clicksWeek 2: 0 clicksWeek 3: 24 clicksWeek 4: 61 clicksWeek 5: 97 clicksWeek 6: 138 clicks
What we changed on the site
  • Quote form cut to four fields, with click-to-call on every page
  • A landing page per line of cover, each with its own quote button
  • Reviews, carrier logos and licence numbers moved above the fold
Organic clicks / month42 → 590
Enquiries / month4 → 44
Google Maps position#9 → #2
Visitors who enquire0.9% → 3.4%
Enquiries per day~2.0 a working day
Pricing

A website, then a plan to keep it ranking

One website build, paid once. Then an SEO plan that fits your market, paid monthly, cancel any time.

Step 1 · One-time

Website Build

A funnel-ready website that turns visitors into enquiries. Built once, yours forever.

$2,000 – 3,000One-time, not monthly
Get a quote
Step 2 · Monthly

SEO Starter

For one location getting started

$200/month
  • 30 new articles a weekabout 130 a month
  • Full site and area audit
  • A simple plan for what each page should rank for
  • Google Business Profile setup and care
  • Monthly report in plain English
Start with a free audit
Most popular

SEO Growth

Most popular. Everything to grow fast

$450/month
  • 70 new articles a weekabout 305 a month
  • Everything in SEO Starter
  • Funnel rebuild of your key pages
  • Review system that builds your Maps ranking
  • AI-search optimisation
Start with a free audit

SEO Authority

Several locations or a competitive market

$850/month
  • 130 new articles a weekabout 565 a month
  • Everything in SEO Growth
  • Multi-location and service-area pages
  • Authority building and local PR
  • Fortnightly strategy call
Start with a free audit

Prices in USD, placeholders until confirmed. Already have a website? Skip step 1 and start straight on a plan.

Where you’ll start showing up

Found wherever people actually look

Search is no longer just Google. We build for the same fundamentals every one of these rewards: clear, specific, well-reviewed content.

Google Google Maps Reddit ChatGPTChatGPT GeminiGemini ClaudeClaude

No one, including Google or OpenAI, can guarantee a citation from an AI assistant. What we build is the groundwork that makes it possible.

Client stories

Founders who trust us with their growth

Real clients, in their own words.

Trusted by businesses across every industry

FAQ

Quick answers

Everything founders ask before booking the call.

Still not sure? Ask us directlyChat with us on WhatsApp

Site fixes went live in the first two months. Rankings started moving in months two to three, and growth compounded from there. Every market is different, and we tell you a realistic timeline on the audit call.

The method is the same in every industry: find what your customers search, build pages that answer it, and make the site easy to enquire through. The audit shows how much room your market leaves.

Very little. We ask a few questions up front, you approve the plan, and we handle the research, the writing and the website changes.

Usually that helps. Less competition for the same searches tends to mean faster results, not slower ones.

A plain-language update every month: what we published, what moved, and what’s next. No dashboards full of jargon.

Yes. The monthly plans run month to month, with no long contract.

Want this for your insurance business?

A free 30-minute audit call. We look at your site, your area and your competitors, and tell you honestly what would move the needle.

Founder Mohsin Founder · takes every first call personally
Book a Free SEO Audit Message on WhatsApp
  • 30 minutes, no obligation
  • An honest answer, even if it’s “not yet”